During my work with Canadian Western Bank (CWB), I helped develop a year-long fraud-awareness and customer education campaign designed to raise awareness of common financial scams and help customers protect themselves.
Working collaboratively with Marketing colleagues and subject-matter experts across financial literacy and fraud prevention, I contributed to the development of a multi-format content campaign spanning educational articles, expert interviews, animated videos and interactive learning.
The goal was to make an increasingly complex topic accessible and relevant to everyday banking customers, while reinforcing CWB’s commitment to financial security and customer education.
Fraud Awareness Articles
Security Roundtable: CWB’s Front Line Fraud Fighters Share Tips and Advice
Thought Leadership | Expert Interviews
A feature article bringing together three CWB banking professionals to share their perspectives on emerging fraud threats and the security challenges facing personal and business banking customers. Through expert interviews, practical examples and consolidated advice, the article positions CWB’s own specialists as trusted resources while making their knowledge accessible to a broader audience.
My contribution: Editorial concept development, interview questions, expert coordination, content synthesis and writing.
Fraud Prevention: Tips to Avoid Three Common Scams
An accessible, practical guide to three common online banking threats: digital impersonation, fraudulent verification code requests and phishing attacks. This article translates potentially technical security concepts into straightforward explanations and actionable advice, helping readers recognize warning signs and take steps to protect their personal and financial information.
My contribution: Content development, research, writing and editorial execution.
Fraud & Order: Bringing Fraud Awareness to Life
Multimedia Content | Animated Video Series
To complement CWB’s written fraud-awareness content, I conceived and helped develop Fraud & Order, a series of animated educational videos designed to communicate common fraud risks in an approachable, memorable and engaging format.
Working collaboratively with the bank’s fraud prevention experts, Marketing colleagues, and an external video production team, I contributed to the creative concept and scripting, translating important fraud-prevention messages into short-form animated content.
The videos offered a lighthearted way to connect with customers, reinforcing vital security messages, while making financial education more engaging and less scary.
My contribution: Creative concept development, collaborative scripting and external vendor collaboration.
Test Your Fraud Awareness: Interactive Customer Quiz
Interactive content | Content development | Customer engagement
To complement the articles and videos, I developed the questions and content for an interactive quiz designed to engage customers and reinforce key fraud-awareness messages.
The quiz offered an opportunity for customers to test their knowledge, think about how they might respond to common fraud scenarios, and reinforce the practical lessons presented throughout the campaign.
The quiz is no longer publicly available.
Campaign Takeaway
This campaign brought together strategy, research, editorial storytelling, expert perspectives and multimedia content to address an important customer need.
It reflects the kind of work I enjoy most: identifying an opportunity to communicate something meaningful, finding the right voices and formats to bring it to life, and making complex information genuinely useful to the people receiving it.