Canada’s Top Fashion Designers to Reveal Show of Fashion with Compassion

Unique in the world, and a tribute to the courage and strength of women affected by breast cancer, our Strategic Objectives team is proud to announce that the ninth annual White Cashmere Collection: Fashion with Compassion, is ready to roll on the runway, September 19, 2012 in Toronto. You can tune-in to the live webcast on the Cashmere Facebook Page!

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Strategic Objectives

A celebration of Canada’s top fashion design talent, the collection, which has featured more than 100 leading designers to date, showcases original, one-of-a-kind BT Couture – all crafted in 100 per cent pure soft and luxurious sheets of white and pink Cashmere Bathroom Tissue, Canada’s best selling brand.

A fund-and awareness-raiser for the Canadian Breast Cancer Foundation, the sold-out, invitation-only show heralds the annual return of limited-edition Pink Cashmere, with twenty-five cents from the sale of every package going directly to the cause, throughout October Breast Cancer Awareness Month.

An innovative and multi-facetted CSR (Corporate Social Responsibility) program, and winner of more than 25 top national and international awards to date, you can read up on last year’s collection here.


The White Cashmere Collection 2012 is curated by Canadian fashion designer Farley Chatto and pays hommage to Classic Hollywood Glamour. Its fifteen stars, both established and emerging Canadian designers, will reveal Cashmere BT Couture ranging from breathtaking bridal and evening wear, to jewelry and, for the first time ever, children’s wear and shoes.

Canada AM co-host and breast cancer survivor, Beverly Thomson, will MC the show which will also feature celebrity model, Angie Smith, fashion expert on CTV’s Marilyn Denis Show, as well as breast cancer survivor and leading Quebec fashion blogger, Lolitta Dandoy.

The 2012 collection showcases an awesome cast including Anomal Couture by  Sonia Leclair, David Jack, Izzy Camilleri, Adrian Wu, Ashtiani by Golnaz Ashtiani, Rodney Philpott Designs, LABEL by Shawna Robinson and Natalie Sydoruk, LuShyne by Lucci Rojas, Laura Siegel, Al Shakour by Suhaila Niazi, Cara Cheung, DRōN by Joël Bissonnette,  MMCrystal by Michelle Merizzi, Jewelry by Karen McFarlane and shoes designed by Yvonne Lin for Town Shoes.

Canada’s Annual Celebration of Fashion with Compassion

One of Canada’s most-anticipated annual fashion events, the White Cashmere Collection 2012 features high-fashion photography; a spectacular runway show; traditional and social media relations; advertising integrations; and a Facebook contest and breast cancer fundraiser.

Event attendees will be the first to see this year’s White Cashmere Collection photography by fashion photographer Angus Rowe MacPherson. His portfolio of 15 high-fashion photos will be posted on and at to celebrate October Breast Cancer Awareness Month, immediately following the show.


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